EventsFrame, Co-Founder & CTO
Behind the curtain of high profile 1M+ subscriber marketing campaigns
How would you prepare to run a marketing campaign to a massive list that’s not yours? What kind of offers work, which ones don’t and how to you make the most of those opportunities that don’t come around very often? Simon will talk about multiple experiences he’s had in exactly this scenario, including how to prepare, what things to avoid and tactics he’s used to set the appropriate expectations with those customers.
Simon Payne is technical co-founder of LeadPages, the company which together with two other co-founders in less than 4 years grew to 170 employees, 40k paying customers, $2m monthly recurring revenue, $38m in venture capital and acquisition of Drip marketing software. Whilst LeadPages became a dominant player on the landing page market and still keeps growing profitably Simon left to launch a series of his own bootstrapped startups. First was ConvertPlayer a video lead-capture tool and recently he co-founded as CTO a new company called EventsFrame which is on its way to disrupting the event and ticketing market.
Simon’s expertise is in building highly scalable SaaS companies that are leveraging modern cloud architectures, he is also skilled designer, UX expert and recently becoming much more involved in online marketing. All the skills you might need to build a successful startup. He recently helped to launch two successful high-profile campaigns for his software startups.