Fishing in a Barrel with LinkedIn
ProcurementExpress.com needed to grow to $1MM in ARR before it realized its own problem. Using so-called “scalable” paid search, costs went up but new customers numbers went down. This is the story of what they did to turn it around.
James cannot really believe his luck. He listened to some guys on the internet called Mike and Rob and a short 5 years, 7 conferences and thousands of lines of code later, he now runs the SaaS business of his dreams. It turns out that those dreams involved making the best damn purchase order software he could.