Instratify, CEO & Founder
Tech Changes, People Don’t: User Research Is Your Secret Growth Weapon
Tools, tactics, and tips change monthly; your users don’t. And not doing enough user research is crippling your growth — companies who pursue customer development experience 30% more year-over-year growth.
In this talk, I’ll show how the right user research answers these questions and more, setting you up for efficient rocketship growth.
Primarily using case studies and examples, I’ll share:
Ashley Greene, J.D., is the Founder & CEO of Instratify, and host of the Starving for Insight podcast.
Lawyer by training, Ashley is known for using her legal training to help companies get inside customers’ heads. She’s advised dozens of tech companies and has worked on projects with businesses from Fortune 500 companies to fast-growing tech startups. Ashley speaks on user research, customer empathy, and customer-driven growth and contributes to the Huffington Post, Foundr, HelpScout, and Copyhackers. She’s also currently working on a forthcoming book entitled Humanizing Business: The Secret to Rapid Growth.
Ashley holds a B.B.A. from Acadia University and a Juris Doctor (specializing in corporate law) from the Schulich School of Law at Dalhousie University (the oldest law school is the Commonwealth). Ashley is the recipient of numerous awards including the EDC International Business Award and the Jane M. Klausman Women in Business, as well as being named a CMSF National Laureate.
For fun, Ashley plays tennis as much as she possibly can, loves anything HBO puts out, and might just be a slight adrenaline junkie.