Fundstrapping: From Bootstrapping to Seed Round to almost-Series-A and eventually profit
Starting with a specific goal in mind will always shape the journey. Conversio launched as a bootstrapped startup, only to raise more than $500k 6 months later. With most metrics trending north, Conversio almost twice raised a Series A round (about 18 months apart) before deciding to aggressively pursue profitability. In this behind-the-scenes talk, Adii will share the metrics and various factors, at every inflection point, that influenced Conversio’s fundstrapping journey.
Adii Pienaar is the founder of Conversio and lives in Cape Town, South Africa. Prior to Conversio, Adii was co-founder of WooThemes/WooCommerce, where he made his early entrepreneurial mistakes. Today Adii is a family man (which is why Conversio is a life- and family-first company) who enjoys running, reading and wine.